TIME Magazine

“One new guide is indispensable – Evan Marc Katz’s “I Can’t Believe I’m Buying This Book.” (Ten Speed Press; 174 pages). The book’s tips on everything from jazzing up your profile to polishing your first-date etiquette are so sharp that this is a must read for any online dater…Even if you don’t agree with everything he says, his funny, upbeat tone will make you want to log on to a dating site right away and start searching for your Valentine.”
– Time Magazine

Publishers Weekly

“Katz entertainingly reviews how to present one’s self on the Web and prepare for every eventuality — from deciding how long to wait before meeting in person to who should pick up the check. Much of his advice is common sense — write a lively introductory essay, be selective in whom you respond to — but, as Katz notes, common sense often goes the way of the Dodo when it comes to dating.”
– Publishers Weekly

The Washington Post

“Katz dishes out tough love and common sense with tongue firmly planted in cheek.”
– Washington Post

The Wave Magazine

“(Katz’s) book is filled with humorous and helpful advice about getting over the qualms of online dating, presenting yourself effectively within the medium and understanding the issues for both sexes…”
– The Wave Magazine

“…you need to read Evan Katz’s short, sweet, extremely helpful guide as a primer on the Internet dating world to get you moving in the right direction…”
– Seduction Insider