(Special Announcement) A Tragedy Puts Everything in Perspective

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After my annual Love U launch, I usually write a message with an apology for the flurry of blog posts, a summary of what I learned, and a promise to give away more free dating advice.

I’m not doing that today. It just doesn’t seem important. Here’s why:

I just got off the phone with my Mom.

She was telling me about her teary conversation with her best friend of 50 years, Leslie.

Ten years ago, Leslie lost her son to a drug overdose.

Last month, Leslie’s daughter attempted suicide.

Leslie is 70. Her ex-husband is deceased, her assets are dwindling, and, to top it off, she had to suffer through Hurricane Irma last week.

This woman — who is like an aunt to me — has worked hard and lived a selfless life, yet she finds herself powerless over these earth-shattering events.

It’s all impossibly sad and it makes me wonder how she can go on.

Leslie’s Job-like problems smacked me in the face this weekend, forcing me to shamefully reflect on my own life.

How I get caught up in my own bullshit. How silly it is. How lucky I am.

It’s embarrassing, but I’ll admit it, because sometimes it takes someone else’s tragedy to slam your minor inconveniences into perspective.

Witnessing the two hurricanes on Texas and Florida has been both sobering and humbling — especially as I watch it all from a safe house in the arid suburbs of Los Angeles.

Yes, love can support you through hard times but it can’t pay the bills, keep you dry, or save your suffering family.

It reminds me how fortunate I am — to have a roof over my head, a spouse who loves me, and the health of everyone in my nuclear family.

I know most people aren’t as lucky. I know I take it for granted.

As a dating coach, I tend to treat love as a life and death matter. But times like this are a stark reminder that life and death are the only true life and death matters.

Yes, love can support you through hard times but it can’t pay the bills, keep you dry, or save your suffering family.

Which is why I felt so bad about pushing the benefits of my Love U course last week.

However well-intentioned I was, I realized my constant posts may have seemed tone-deaf, especially if you were one of the unlucky millions who had to abandon your home.

There’s not much I can do about last week, but here’s what I’m going to do right now:

    1. If you had to evacuate your home for either of the two hurricanes, I’m extending the Love U sale (and special pricing) until Sunday, October 15th. Your living situation was beyond stressful and there was no way for you to think about love while you were on the run from these epic storms.
    2. 50% of the revenues from this extension will go toward hurricane relief funds in Texas and Florida.

    I’m well aware this is a drop in the bucket — a token nod to the hurricane survivors, after the fact. Still, I figured it was better to do something than to do nothing.

    So, if you live in Florida or Texas and had to evacuate your home due to Hurricane Harvey or Hurricane Irma, please click here to enroll in my signature course, Love U, and know that 50% of your purchase will go back to rebuilding the area you love.

    I’m putting my faith on the fact that women outside South Texas and South Florida are not going to try to take advantage of this opportunity. I’m a trusting person, not a cynic.

    And while I’m aware this may not make a difference for the majority of my readers, I hope it does for a few hundred women whose lives were turned upside down this month.

    If you had to evacuate your home and are still interested in finding love, please click here to enroll in Love U, get the relationship you deserve, and help your hurricane-battered area get back on its feet. This offer is good through Sunday, October 15th.

    Warmest wishes and much love,

    Your friend,


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  1. 1

    Hi Evan,

    Prayers said for your friend, Leslie, and her daughter.

    Thank you for taking the time to mention the devastation caused by the hurricanes. My family and I are some of the most fortunate. We went to Dallas and the worst of it for us was being stuck in a hotel for two weeks and the anxiety of not knowing what we would be coming home to once we were able to safely travel back home. But I know so many people who have lost everything. The amount of loss is unimaginable. Again, just wanted to thank you for your kind thoughts.

  2. 2

    Thank u for such a wonderful kind post, Evan. Best wishes to your family friend and all the other ppl dealing with tragedy now.

  3. 3
    Elly Klein

    Aww, Evan. You da best! <3

  4. 4

    It’s lovely that you are doing this.   You are such a kind and thoughtful person.

    When will Love U enrollment be available again for others who missed it?   Because we were, you know, too busy beating ourselves up for taking so long to fire that incredibly underperforming intern.

    Asking for a friend..

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