Will You Use the New Facebook Dating App?

Orbiting. Another Dating Problem Created By Social Media.

It was inevitable.

After twenty years of online dating sites competing for eyeballs, only to return a subpar experience, Facebook recently dropped the bomb  that it’s getting into the dating business. It may not be good news for me but it should be great news for you.

There are only two major players in the world of online dating: IAC, which owns Match, OkCupid, PlentyOfFish and Tinder, and assorted dating apps (Hinge, Bumble, CoffeeMeetBagel, etc). Facebook will make a strong third player, given the leverage, infrastructure, money, and volume it will instantly bring to this space.

Where conventional sites struggle to entice you with pay-per-click ads and photos of hotties who may or may not be using the site anymore, Facebook has a semi-permanent database of over a billion people.

Where conventional sites struggle to entice you with pay-per-click ads and photos of hotties who may or may not be using the site anymore, Facebook has a semi-permanent database of over a billion people. And since dating sites are only as strong as their databases, there may be a point where you don’t need to go anywhere else than Facebook in order to meet someone. Why buy at the mom and pop store when you can get everything you need at Target, Costco or Amazon?

I’ve been using Facebook a lot less recently – a combination of burnout, negativity, bad press and better time management – but I still think this is a boon for single people who are looking for an inexpensive way to meet other singles. From the article:

“The opt-in feature will match users specifically with people they aren’t already friends with. Facebook users can build a dating profile – which friends won’t be able to see.

The dating feature is likely to be a free service, challenging services such as Match-owned Tinder, which has been rolling out premium, paid features, according to Jefferies analyst Brent Thill.

(It) links to events and groups on the larger platform, allowing users with dating profiles to connect via shared interests or commonly attended events.”

Sounds pretty good. My only hope is that Facebook asks users to put in MORE information and compose BETTER essays and emails as opposed to going with the instant gratification and swiping that has taken over the dating world.

What do you think? Would you use Facebook for dating? Your thoughts, as always, are greatly appreciated.

Join our conversation (11 Comments).
Click Here To Leave Your Comment Below.


  1. 1

    I don’t personally like FB and don’t have a profile on there. I consider it a deeply flawed, unethical company that is playing fast and lose with the user data entrusted to them, and makes it deliberately hard to understand what is shared and with whom. For these reasons I deleted my FB profile in 2011 – long before the public caught on to this notion – and never looked back. With that said.. I could see myself using it strictly for dating purposes depending on the features of the end product. Dating apps suffer from the lack of accountability and perceived anonymity drives bad behavior. If FB somehow manages to solve this, their dating service may have a future. Otherwise it is another dating app.

  2. 2

    I use FB strictly for research, I don’t have a FB profile with my real name it so before I would ever even think of putting up an actual “dating” profile of the real me I would have to see how it’s setup for MY privacy, search parameters etc…. I don’t go on any dating website where my profile is visible to anyone except the women who I email. Those are Match, POF, and I think OKCupid has that option to pay for as well although I’m not on it. I am a Match Group stockholder as well.

    If it’s just gonna be another swipe and text app I have no use for it. I’m sure it will be both web based and an app but at 57 yrs old it really doesn’t matter to me because apps and texting have already ruined the online portion of most sites.

  3. 3

    Is PerfectMatch even around anymore?

  4. 4

    Evan I too echo the others experience that I don’t use Facebook and have never owned a profile. I like using dating websites such as RSVP, because like you say – people are encouraged to write proper essays about themselves and are less tempted to swipe and flick like what happens on other apps. I worry that by not using Facebook I am missing out on some good opportunities, but I also don’t want to join the system because i already heavily use email and text messaging for online socialising and that is enough for me. I was wondering do you think that Facebook could eclipse the other dating sites, and if you think people could be missing out on a good opportunity by not having a profile? Thankyou!

  5. 5

    Great article by the way! I have been wondering about this since it came out earlier in the year and am glad to see people having this discussion!

  6. 6

    I’m going to have to take a different perspective than the other commenters.

    I work as a digital marketing professional and I use Facebook ads to market products and services for companies. What people don’t seem to understand is that the data that Facebook “shares” is only shared in the abstract. I can’t pay Facebook to get a list of people who like “The Bachelor” but I can and do pay Facebook to put an ad in front of people who like “The Bachelor”

    Even as a consumer I find this incredibly useful. I like cute clothing that has anything to do with foxes. I love foxes. Facebook allows businesses to show me cool fox themed products as opposed to the weird Pharma ads I see on TV.

    Everyone wants the perfect match we just don’t want to believe that our desires can be so accurately guessed by computer.

    But this will be why Facebook will work so well. It will have an enormous amount of data to make highly effective algorithms to match people.

    Of course, this doesn’t mean that it will be perfect. We as humans are imperfect and messy, I know I have screwed up enough relationships to learn this first hand. But that’s where your site comes in Evan!

    I might also add that one of the biggest things that helped me to have a healthy relationship is to understand why it wasn’t working and this video really helped! https://bit.ly/2JuZzgZ  I'm just adding that because hopefully it might help one other lady as much as it did me.

    1. 6.1
      Katie Evans

      That’s great, thanks I am going to check the video out! From a non Facebook user That’s interesting what you have said about our preferences being used to find suitable products for us that we might like; but I’m still curious as how this translates to matching people. For example I can’t imagine that Facebook can gather data on what we are looking for in a partner, whether we are open minded or picky when it comes to partners. Or am I underestimating it’s intelligence? I can see how it might match two Manchester city fans, or two Rolling Stones fans, but I can’t see it’s matching moving more than that. That’s why I tend to like the websites that ask for users to write their own profile – what do you think as someone who knows the system? Thanks

      1. 6.1.1

        This is the part where things will get creepy…Birds of a feather flock together, or at least that’s the conventional wisdom. Facebook theoretically will look at who your friends are and what they like, as well as what you like. It may even start analyzing past relationships for either positive or negative traits to better its “recommendations.” BTW, also in marketing, and it changes the way you see everything!

  7. 7

    well using the face book dating app, is more engaging when you have interesting people to talk too. but it is totally not interesting when both users are novice and have no knowledge of the app. that is my own view.


  8. 8

    I am not surprised by this.   Facebook has been headed in the direction organically anyway given the hundreds of unsolicited “friend” requests I and my friends get from strange men (most of them completely unsuitable, not attractive and well…the kind of guys that troll for women on facebook.)   It’s creepy and invasive btw.     I think the appeal is it’s more “real and honest”; recent pics, no hiding behind pics that are 10 years old, you can see someones personality, posts, real likes and dislikes, which blows the other apps out of the water.   No more bait and switch, no more doctored and “professionally written profiles.” etc.   Will be interesting to see how this goes.

  9. 9
    W. D.

    Yes, I think it’s a great idea!

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