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dating coach for smart, strong, successful women Evan Marc Katz
A reader called me up last week to inquire about my dating coaching services.

She’s 57 years old.

She’s been divorced and widowed to two older men. Neither of her past relationships sounded like a happy one. In our time on the phone, they sounded loveless, sexless, and painful.

For that reason, she really wants to get back out there and find love again.

But because of the pain she suffered in the past, she made a rule for her future relationships  – a rule that she was NOT going to break, no matter what.

“I am not going to date any man who is my age or older.”

This woman is 57.

However, because she had to take care of sick, old men in the past, she swore she was not going to get stuck doing the same thing again.

Most dating coaches don’t turn down money under any circumstance.

It didn’t matter that one of her husbands was 20 years older. Now that she’s 57, all men her age are old, and she’s sure as hell not going to spend her remaining days tethered to a withered man in a wheelchair.

I told her that I didn’t blame her, but that I couldn’t take her on as a client.

She was surprised. Most dating coaches don’t turn down money under any circumstance.

I told her that she was restricting her options so greatly that I would have trouble guaranteeing her a positive result. And that’s my job – positive results.

The perception of choice

She didn’t understand. What’s so wrong with a 57-year-old woman wanting a younger man? Men do it all the time. “It’s MY turn to have fun,” she remarked.

I told her that I appreciated that; however, it didn’t really matter what she wanted.

She was still confused. How could it not matter what she wants?

“Because it takes two to tango. If YOU want a man who doesn’t want YOU,” I explained, “There’s no relationship to discuss.”

I tried to explain it the other way around.

“What if an 80-year-old man wrote to you online?”

“I’d ignore him, of course.”

“Exactly. Even though you’re what HE wants. Therefore it doesn’t matter what HE wants if YOU don’t want the same thing.”

She reminded me that she looked young for her age.

I reminded her that she should do a search on to see what age range 55-year-old men were searching. In fact, I decided I would do it myself.

EVERYONE thinks that they’re young for their age.

Here goes: These are the age ranges that men, 50-56, are looking for:












Notice that there are more 30’s than there are 57’s.

Now, to be clear, this desire doesn’t mean these men are GETTING these younger women. Oh, no. So many women in their 30’s are almost universally creeped out by receiving emails from men in their 50’s. But that doesn’t matter.

Put a 35-year-old woman side by side with a 57-year-old woman, and ask yourself what most men are going to pick. It’s predictable.

But that’s online dating. A place where you have the PERCEPTION of choice.

You’re not just competing with your peer group; you’re competing with EVERYONE on the website who is younger, thinner, etc.

It’s not fair. It’s not right. It just IS.

Due to the inherent biases of both men and women, the secret to dating – and online dating in particular – is to find the person who is OPEN to dating you. Yet most of us spend our time trying to convince other people that they SHOULD be open to dating us.

This is what I was trying to convey to this lovely woman on the phone – not that it’s WRONG to want a younger man, but that it’s counterproductive to restrict herself exclusively to a community of men who are NOT OPEN to meeting her.

Then there was her false assumption that every man her age and older was going to be in bad shape like her former husbands. This is one of the strange hypocrisies of dating.

EVERYONE thinks that they’re young for their age.

So why doesn’t it occur to you that if YOU’RE young for your age, there’s a MAN just like YOU out there?

This should be inspiring, not saddening.

If you’re a great woman looking for love online, your partner is somewhere out there wondering how to connect with you. And chances are, that man is having the same exact doubts about whether there’s any woman who is suitably young and vibrant.

A bitter pill to swallow

Lest you think that you’re the only person who feels frustration at how unfair the opposite sex can be, let me share with you the first time I learned this lesson myself.

I was 29.

I was a struggling Hollywood writer.

Focus on the men who want you, and you’ll find a man you want as well.

I was supporting myself by selling hair restoration products by phone.

I was out for drinks at a fancy hotel bar with a female friend.

She was Ivy League-educated, thin, Jewish, quirky. I didn’t have a crush on her, per se, but I had respect and admiration for her. She was the type of person I saw myself with, even if I didn’t actually see myself with her.

Which is why I took it so personally when she said she’d never date another writer.

She said that writers were neurotic.


She said that writers were financially unstable.


She said that writers were largely unhappy because their dreams were never fulfilled.


And so she’d made her decision – a decision that had nothing to do with me – yet it felt like it had EVERYTHING to do with me.

In that moment, I realized that no matter how much I valued myself, there were always going to be people who valued someone else more.

That’s a bitter pill to swallow. Guys like me don’t like having restrictions on whom we can date. You probably don’t like having restrictions either.

But that doesn’t mean there aren’t restrictions. I learned it firsthand.

If a woman said she wanted a guy with more money, there were PLENTY of guys with more money.

If a woman said she wanted a guy who is taller, there were PLENTY of guys who are taller.

If a woman said she wanted a guy who is laid-back and Zen, almost EVERY guy is going to get the nod over me.

I can wish that this weren’t the case, but you can’t be all things to all people at all times. You can only be the best person that you can be, and hope to attract the person that wants YOU, flaws and all.

If my wife couldn’t appreciate me despite all my neuroses, she wouldn’t be my wife.

And if a man doesn’t want to date you because you’re too old, heavy, short, or poor, well, then, he wouldn’t be the right person for you!

Focus on the men who want you, and you’ll find a man you want as well.

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