The Two Best Times to Find Love. Or Lust, If That’s Your Thing.

Is Love is Seasonal?

I love it when science confirms things that I’ve already suspected from my own real-life observations.

According to an article on, humans look for sex and love online more often around early summer and the Christmas holidays.

Using Google Trends, the researchers studied monthly patterns in search terms people used when looking for sex or romantic partners online. They included terms such as “porn,” “boobs,” “xxx,” “call girl,” “massage parlor,” “eHarmony” and “” They compared the frequency with which people used the titillating terms with that of neutral searches for pets (“dog,” “cat” and “bird”), popular websites (“Facebook” and “ebay”), and car parts (“tires,” “brakes” and “windshield”). Sure enough, people search more in summer and during the winter holidays.

The reason for this trend is debatable, but personally, I don’t think it’s biological. As it suggests at the end of the article, “One possibility is that it’s purely a social construction driven by the fact that in Western cultures, Christmas and summer are the main holiday seasons.”

That’s right. More free time. More searching for love.

When I look back at my girlfriends from my prolific dating career, I met one in February 1999. One in July, 2000. Next was December, 2003. Then July, 2004. Then December, 2005. Then January, 2007. Pretty interesting…

And how did I manage to meet most of these girlfriends? That’s right. Online dating. If you’ve avoided it or tried it without success, do yourself a favor and try it my way. With winter coming up, I predict you’ll find a partner in no time.

Click here to read the article.

So what do you think? Are people more likely to find love during hot summers and cold, lonely winters? Or is this just a coincidence?

Join our conversation (18 Comments).
Click Here To Leave Your Comment Below.


  1. 1

    After reading about when Evan met his gfs, I did a quick check on when I met my love interests for the last 3 years, all from March-August.   I have never had much luck during the holidays.   Half of these were from online.

  2. 2
    David T

    I noticed a similar trend in myself early this year:   all of my serious/exclusive relationships over the past 20 have started during the May-July time period. Of course, they all failed to take too (unless you count a miserable marriage). That was part of why I made a conscious decision to NOT date anyone new during that time this year, thinking maybe my head is not on quite straight.
      Spring, when young men’s thoughts turn to flights of fancy
    Older men too, I believe.


  3. 3

    This was an interesting finding, since my romances have always been late summer or early fall..and a lot of people associate with the change of weather from summer to fall with bundling and cuddling.   This year a bunch of guys from my past have tried to get back into the picture around this time too!

  4. 4
    Jackie Holness

    Yes, I started dating my boo around Christmas…no one wants to be alone during the holidays…I would think summer would be best for hooking up though not settling down…

  5. 5
    Karl S

    I always seemed to click with girls in early autumn or late spring, while the weather was still sunny enough to lounge in parks… 😛

  6. 6

    For me as a student, relationships seems to be timed well with beginning and end of academic year. Joined online dating last Xmas, discovered I couldn’t handle it and caved in. Replying to messages online would be like having a full time job…and I’m hardly higher than average anyway. Must be far easier to online date as a man. I don’t know if my aversion to online dating is because I don’t want to date anyway, or because it isn’t for me. I don’t have a clue how to impress a man online. I’m quite shy and I don’t like to blow my own trumpet.  

    As per what I’ve read, when I’m on hormonal contraceptives it affects the type of men I’m sexually attracted to. I end up feeling less sexually satisfied if I start to date someone whilst on the pill because by the time I’m off it, I start finding the guy less attractive and other men more attractive. I’m off them now but my hormonal balance used to affect the timing of relationships more than the seasons. It tends to go in dips. I can go 3 months without sex before I start to really want it to balance myself out. And this used to reflect in 3-4 month intervals between dating one person and another.

  7. 7

    @Karl S – Totally wish I lived across the pond. It’d hardly be warm enough to lounge in a park here in northern Scotland. But that got me thinking. I tend to feel more romantically interested in people in the summer here or early autumn. Our summer days are really long and the sun is up at 4am and down at about 11pm. Pretty soon the sun will set at 3pm. When I walk into university in the morning, it’s still dark outside. That kind of daylight hours just makes me want to cuddle all the time ’cause I hardly see the sun for a few months.  

  8. 8

    I’ve often found that I haven’t done so well on dating sites in July and that’s about 15 July’s online. I also think a lot of people just wait until after the first of the year to start fresh so I don’t buy the Christmas thing either. People are too busy and stressed enough around the holiday’s to worry about meeting someone new. Just my observations.

    1. 8.1
      Evan Marc Katz

      @JB – It’s not about “buying” the Christmas thing. It’s TRUE. It was studied. People search for more sex and love related things at this time whether you agree with it or not.

  9. 9
    Karl S

    I wouldn’t say online dating is easier as a man. You end up writing lots of well composed messages to people with whom you have several things in common, only for 85% to ignore you, 10% to message back with no intention of meeting, 4% percent meeting but not being interested and 1% actually willing to start something. It’s worth it for that 1% though.

    Back on topic (sorta), gosh I forget sometimes how women’s attractions alter so much with changing hormones and how the pill can flip it right over. As a guy, it’s pretty static whether I’m attracted to someone and when I want sex.

  10. 10

    I intentionally turn off my online profile from mid-December until close to the end of January.   So much going on, and the men I come across always seem a little too desperate.   I’d rather eliminate the “I don’t want to be alone for the holidays” factor when I’m trying to decide how interested someone truly is in me.

    Also, it’s fun to get back online near the end of January — there are all these fresh new faces.   New Year’s resolutions, maybe, but new people none-the-less.

    Three out of the four serious relationships I’ve had since my divorce six years ago began in September.     

  11. 11

    I actually find myself looking harder for love during the late summer/fall time. The crisp weather of fall puts me more in a hand-holding snuggly mood. I have to say that although there is more time during the winter break, I have had very little luck during that time due to traveling to visit family & being out of town. Even trying to reconnect with old flames from my hometown has never panned out during that time. Last year I spent a month texting with a guy before we met up because we were both traveling. It didn’t get beyond the first date when we did finally meet up but it was a fun distraction during the holidays (not that my family isn’t but it can get a little quiet around the homestead.)

  12. 12

    Have only had 1 real relationship that started online.   Met him in early November.   Other major romantic relationships started in February, end of January, February, December.   I find the Christmas season so busy with social & work parties that I don’t have time to date, but I do notice that there’s a lot of pressure among my peers to find a companion for New Years Eve.  

  13. 13
    David T

    People search for more sex and love related things at this time whether you agree with it or not.

    So the pool may be bigger, but it doesn’t follow that this is a ‘better’ time to start something like the title of your blog post implies. It might mean you are more likely to start something, but even that conclusion relies on some assumptions.
    If the increase in activity is biologically driven, then couples are more likely to end up in a situation where chemistry makes it harder to make a wise choice. Maybe high activity periods are the worst time to find a good life partner!

  14. 14

    I met my current, REAL, honest to God boyfriend last January 14th.I went not expecting much to happen, almost ready for celibacy. So, very nice surprise. This, after three years of online dating. Men of all ages, but mainly younger ones.

    Below are the major “mini-relationships” I had in those three years and when we met (to the best of my recollection):

    RD- fall or winter (mutual pursuing) (18 years younger) (POF)

    AS- summer (friends with benefits, 22 years younger btw) (I contacted him) (a cougar site! lol)

    D the crazy Italian- summer (my age, more or less) (I contacted him) (Match)

    JLN- summer (17 years younger) (I contacted him) (okcupid)

    so no springtime trysts/mini-relationships that I can recall. I have dated throughtout the year, but in the 15 months or so before meeting my boyfriend  dated little.   PS I also contacted my  bf first (1 year younger and both of us are Aquarius per Vedic astrology), but that’s my pattern. I found I was more successful  if I did the contacting.

    I asked him didn’t he notice me and he said no, but he was fixated on younger women so I may have fallen out of his range, not sure. On Match.  

    PS Men go strong in summer ’cause women start wearing shorts and bikinis and such. imo…..

    PSS Both my babies were conceived in the fall btw. It was when I was most fertile apparently.

  15. 15

    According to an article on, humans look for sex and love online more often around early summer and the Christmas holidays.
    This proves i am a human.

  16. 16

    I think this pattern could be explained by school schedules. More people simply have more time to date during those times.  

  17. 17
    Joshua Pompey

    I would argue that people are more apt to look for love before Christmas because of the emotional void that some people feel when they see happy couples, families, and people sharing joyous experiences.   Summer is prime season to date as well because people generally tend to feel better in the warm weather.   The study makes perfect sense if you ask me.

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